Raising Entrepreneurs

It is sometimes really difficult being a parent.

Who am I kidding? It’s OFTEN very hard being a parent.

We had one of those difficult situations at our place last week. My oldest, who has been quite sick and unable to work on her business for the past few months, is basically trying to keep up with her friends and their lifestyle on her “sickness benefit”, aka her allowance of $20 per month.

This weekend was a three-day weekend, and her group of friends has planned two trips to the movies and a shopping trip to the city. She didn’t have any money, and she asked if she could borrow some.

Now, as you know, we don’t do loans. And especially since this loan would have been an advance of three months worth of allowance!

I explained to her that she has to live within her income, even when it’s small.

We have a close friend who came down with chronic fatigue a couple of years ago, and Sam is well aware that we give this friend money each month because the government sickness benefit is not enough to cover her basic rent and food needs, let alone pay for medical treatment.

I pointed out that Sam is in the same situation, and her friends need to understand that she simply can’t afford to do these things. The real friends will understand.

This developed into an interesting conversation about another girl in her group of friends who is getting a job because her parents won’t just keep giving her money any more. This girl would rather not be doing the expensive stuff, either.

It seems that there is a whole group of kids doing expensive things like going to the movies and ice skating, spending money they don’t have, all because they don’t want to be “left out” of the group. I suggested that it might be a simple thing to turn the whole group around to low-cost activities, if my daughter and the other girl just took a stand.

Of course, at fifteen, that’s a scary prospect. Being accepted is everything.

But, to her credit, she went off to talk to this other girl, and in the end three of them opted out of the movies and did something low-cost instead. Along the way, they stopped on at a local indoor playground and filled in job applications.

She has wisely decided that working for someone else is lower-energy and more manageable for her than being entrepreneurial right now. I think it’s the right decision, and an enjoyable job is a good stepping-stone to bridge the gap until she is fully well again.

It would have been so easy to lend her the money.

I mean, she has been sick, poor kid.

But what a benefit she gained because I didn’t - she has taken steps to change the culture of her group of friends from pointless spending and keeping-up-with-the-Joneses to being on the lookout for low-cost fun. The benefits will not only flow to her, but to all her friends who get the message.

In the long run, she will have a group of friends who are much more supportive of her goal of financial responsibility, and the confidence which comes from challenging a group norm and shifting it. For the rest of her life, she will know that she doesn’t have to do what everyone else is doing, just so they won’t reject her. She has learned that if she leads, others do come with her.

Absolutely priceless lessons.

And if I had lent her the money, she would have had none of those lessons.

It was emotionally very difficult at the time, but she and I are both glad now that I stuck to my guns and didn’t lend her the money.

Companies are always on the lookout for new customers, and they know that the younger they can get a consumer, the more likely they are to keep them for a long time. Particularly worrying for parents these days is the way cell phone and credit card providers are targeting teens.

Even debit cards can cause problems – my fourteen-year-old saves half of her earnings religiously into a high interest account. Once she had a debit card, though, and was being paid by direct deposit, she found that she had overspent her budget without realising, and didn’t have the full amount left that she had meant to transfer into her savings account.

Cell phones just chew through money, a few cents here and a few cents there for text messages or listening to voicemails, and suddenly the bill is enormous, or the prepaid card runs out long before the end of the month.

Credit cards are the worst of all, because it is so easy to build up a debt that you can’t repay all at once, and the interest rates on those things are so high it’s amazing they are legal. Once you get behind, you just get further and further behind.

Load up a high school or college kid with a cell phone and a credit card or two, and you can undermine the foundations of their financial life completely.

Student loans are bad enough, but many kids just shrug and add a bit of credit card debt on top, figuring “in for a penny, in for a pound”. We live in an instant gratification society.

Credit cards have become a fact of life on college campuses. With a reported $13 billion in discretionary income, college students represent a huge market for credit card companies (Kara, Kaynak, & Kucukemiroglu, 1994). Students often receive incentives, such as t-shirts or mugs, to apply for cards, and requirements, such as previous credit history, are often waived (Kara et al, 1994). Due in large part to these marketing efforts, a recent study reported that approximately 70 percent of college students possess at least one credit card–a number much higher than previously thought (Manning, 1999), while another study reported that 93 percent of college seniors have acquired at least one card (Markovich & DeVaney, 1997).

With companies lining up to seduce our kids into debt, the only protection we can offer them is a good, solid financial education, and a grounding in good money habits.

Images by PT, The Consumerist and B Francina.

Most of us have heard about the longitudinal study of Yale graduates conducted in the late 1900s. Researchers followed a graduating class through their entire working lives to age 65, and generated the following statistics.

By age 65, 36 out of 100 people had died. Now these days, with modern medicine, and extended life expectancies, that number may well be lower, but we can expect the proportions among the rest of the categories to be about the same.

Just 1% (one in a hundred) people were wealthy at age 65. Just one in a hundred Yale graduates - what would the statistic be for those who didn’t have a university education, I wonder?

Another 4% were financially independent. That is, they had passive income (income they didn’t have to work for) which was enough to comfortably cover their living expenses.

That accounts for 41% of the total sample.

The other 59% were in financial trouble. Some just had to keep working, because they couldn’t afford to stop. Others were dependent on government hand-outs or the charity of relatives.

More than half!

Do you think those fresh-faced young graduates believed that more than half of them would be struggling financially at age 65? Do you think any of them, through their working lives, planned to be broke, or dependent on others, in their retirement?

Of course not. They were as optimistic as we all are today. We all confidently expect to be financially OK, just like they did. We’re all working hard, paying off mortgages, and saving for retirement, like they did. And we are headed for the same kind of statistics as a result.

The situation for today’s workforce is no easier than it was for the Yale class of ‘32. If anything, times are tougher. Fuel prices are higher, work is harder to come by, and less secure, and financial traps like credit cards and upside-down mortgages have come into existence.

While it’s daunting to think that we, who are of working age now, are likely to find ourselves facing similar statistics - or being similar statistics - when we reach the age of 65, have you ever stopped to think about the other impact of lengthening life expectancy?

Not only will we have to come to terms with our own successes and failures in financial management sooner than we think, we will also live to see the effects of our parenting in the financial successes and failures of our children. We will, many of us, live to see our children reach the age of 65 - financially independent, or still struggling.

What are you doing, right now, to ensure that your child is one of the successful few?

(Photo by pedrosimoes7)

My daughters will probably hate me for this in the end, but I have to keep talking about the things they say!

As they get older, they are encountering money situations more often, so I get more opportunities to hear how they think about money. I have to admit, sometimes I am just blown away by what comes out of their mouths.

Our oldest quit her job at McDonald a few months ago, in favor of a career in internet marketing. Her current ambition is to be a copywriter. But she has had a few health challenges, which have slowed her down from acting on most of her grand plans, and as a result, her cash flow has been dramatically reduced.

A friend of mine was asking her how she’s coping with her financial situation, and she came out with the following profound observation.

“I’m poor,” she said. “But I’m not really poor. I’m only poor in the sense that I don’t have any money. I’m not poor in the sense that I have no way to get money.”

How good is that?

It is such a profound statement that I am still impressed, two days later.

She is completely un-stressed, even though she can’t do the things all her employed friends are doing. She knows that money is available, if she really wants it. The sense of security in that awareness is absolutely priceless.

Whatever she does with the rest of her life, it will not be shaped by a sense of powerlessness and desperation. She has enough entrepreneurial attitude to find ways to make money, wherever she is in life. If she is not making money, she knows that is her own choice, and not the tyranny of an uncaring Universe.

This sense of self-reliance is something that most adults lack, let alone kids of fifteen.

Hearing this quiet confidence makes us realise that the effort we have put in over the years, teaching her about money, has all been worthwhile.

At the age of 18, Jake Lindemann already has a nice start on his lifelong dreams.

He hopes to one day own a nationwide chain of skateboard stores, and he’s got every intention of being involved with stocks. And with a successful run as a Manitowoc businessman already under his belt and money invested in the market, he’s well on his way.

One thing obstructing his path to success was financing a college education. But thanks to a whole lot of determination, this Manitowoc Lutheran High School senior will be attending the University of Wisconsin-Milwaukee next year at the expense of the McKelvey Foundation.

He was awarded a $40,000, four-year scholarship last month by the New York-based organization, which gave 100 entrepreneurial scholarships this year to students across the country.

Read more about Jake Lindemann in the Manitowoc Herald Times.

Here’s another bright light - another young entrepreneur whose business activities have earned him a college scholarship. Jake Lindemann and his younger brother opened a retail store in Manitowoc back in 2006, when they were sixteen and fourteen years old. Sales and inventory have tripled at the skateboard store since it opened, but Jake and his brother have wisely been re-investing their profits into the business.

The McElvey Foundation awards 100 entrepreneurial scholarships each year, and receives over 1000 applications. Now, those are pretty good odds, aren’t they? One in ten!

All the more reason to get your kids thinking in business terms from a young age. To qualify for a McElvey entrepreneurial scholarship, the young entrepreneur’s business must be more than a year old, and have at least one employee, so there is no point trying to cobble something together during your senior year in high school. This has to be a real business, which means having a solid business plan in place by the age of fourteen or fifteen.

I am looking forward to tracking down the other winners of the McElvey entrepreneurial scholarships - they are such great stories, aren’t they?