Young Entrepreneur – Rob Denomme
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Seasoned entrepreneurs who have weathered an economic downturn may be more apt to concern about the detrimental impact current market forces could have on business.
But many of their younger — and arguably more naive — counterparts seem imbued with a sense of invincibility that typifies their age demographic.
While sales may be slower, young entrepreneurs relatively new to running a business have no precedent to measure against economic forecasts of doom and gloom.
They might also be able to troubleshoot problems more creatively because of a general lack of inhibition.
Rob Denomme has been running a custom wine cellar business, Winnipeg-based Genuwine Cellars Inc., for 13 years and is undaunted by the prevailing prognosis that a recession is imminent.
At the age of 17, Mr. Denomme and a friend who has carpentry skills launched the company. It counts celebrities, sports personalities and leading corporate executives among a largely American clientele list.
“We have seen a little bit of a slowdown and it’s the first time in our history we’ve not seen our sales skyrocket,” the 2007 Business Development Bank of Canada’s Young Entrepreneur of the Year for Manitoba says, referring to business since global markets began to plunge earlier this year.
“Our sales this year will still be more than last year.”
Mr. Denomme has no formal business training and has expanded his company, particularly during its formative years, solely by word of mouth.
He says his most tumultuous experience as a proprietor came several years ago when he decided to lay off a half a dozen people from a staff of nearly 50, because they didn’t exemplify dedication to the company mission.
“We always felt we needed every warm body,” he says. “But after that, we were able to do more with less people. I was shocked to realize that.”
He says he tries to learn vicariously through the experience of others. “I’ve never seen bad times but from what I’ve seen, it’s taught me to plan for the future even though I haven’t had to learn the hard way,” he says.
“The thought of having to sell your home to make ends meet, that scares the heck out of me.”
Genuwine Cellars recently opened a manufacturing facility in Nicaragua, and Mr. Denomme has no doubt the current downturn is just a blip on the radar of an otherwise resilient market.
“I think it will be quiet holiday season but that things will jump back to where they were and grow even more so,” he says without hesitation.
“You’ve got to keep a positive attitude.”
Read the full story in The Financial Post.


