Young Entrepreneur – Tina Wells
Welcome back!
From writing her first product reviews as a teen, Tina Wells progressed almost immediately to running a marketing agency, which specializes in reaching the notoriously difficult-to-pin-down teen girl market.
Tina, a Lancaster native, began writing product reviews at age 16 and formed Buzz Marketing Group in 1996. Her company has received recognition throughout the region, and she was named Young Entrepreneur of the Year by the Greater Philadelphia Chamber of Commerce.
Now 28, Tina is interviewed as an expert by publications around the world.
What was the first step in forming your company?
For me, it was sitting down and thinking about what services I wanted to offer. I knew I wanted to be a liaison between young people and companies that target them.
How is the economic slowdown affecting business?
We haven’t seen it yet, and I think it’s because we’re more of an alternative marketing solution. Viral marketing and grassroots marketing are cheaper alternatives to traditional marketing, and I definitely feel like that part of our business is strong.
January 21st, 2009 at 1:40 am
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