Jeff Livney – Young Entrepreneur
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Jeff Livney thought he wanted to be an attorney, so, at 16, he secured a paid internship at a law practice in California.
For one of his first assignments, he was asked to create the firm’s Web site. “They assumed all young high school guys knew about this, and I didn’t,” he said. “But I had a friend that did. So I paid him less than what I was being paid and enjoyed a leisurely summer in California.”
With that entrepreneurial mindset, Mr. Livney created Livney+Partners, a full-service boutique marketing firm in the four years since that internship. In addition to creating Web sites, Mr. Livney and his five contractors do consulting in brand development and create interactive media presentations and shopping cart Web sites.
Revenue at his firm reached $64,000 last year. Clients include J.P. Morgan Chase and the Houston World Affairs Council.
“I like the sense that I’m creating my own wealth and wealth for other people,” said the Texas Christian University sophomore, who takes classes full time as an entrepreneurial management and marketing major. Mr. Livney has also invested in other companies.
“I’m young enough to where I can take those kinds of risks,” he said.
Neither of his parents is an entrepreneur. But they provided key help when he started, including setting him up with accounting and legal contacts. And they continue to play a role, he says. “They’re my biggest cheerleaders now, always handing out my business card.”
Source: Dallas Morning News
