There is a common misconception that only certain personalities are suited to business. In fact, people of all types have become successful entrepreneurs - the trick is to know your strengths (and weaknesses), and choose the right kind of business.
As a parent, it’s good to be alert for your young entrepreneurs’ qualities, and steer him or her towards businesses which suit their personalities.
A great way to think about different types of personalities in business is provided by Roger Hamilton in his book Your Life, Your Legacy. Hamilton distinguishes eight different types of entrepreneurs, and provides biographies of over 30 famous entrepreneurs, divided into the eight types for easy comparison.
Creators move a million miles an hour, spinning ideas like a Catherine wheel. They are great at coming up with really cool idea, but tend to be weak on following through to completion. With the right team to handle the boring detail of making their vision a reality, Creators can do just about anything. For example, Richard Branson and his space tourism business.
Stars shine in the light of public attention. They love to talk about great ideas, but can quickly lose their shine if they are required to slog through masses of routine activity. Given a great product, a Star can quickly whip up a frenzy of excitement in the marketplace - think of Oprah, and the value of getting an endorsement from her.
Supporters are the leaders of teams. They care deeply about other people, and will always check in to see how everyone is feeling before committing to a course of action. Without direction, their lives can become an endless round of pleasant chats with nothing to show for it, so they need to team up with a Creator or a Mechanic to give them a direction in which to lead the team. Jack Welch of GE is a classic Supporter profile - his ability to get the best out of people is legendary.
Deal Makers put people together to create new opportunities. They are always connecting, talking, listening, remembering endless details of who is up to what, and their catch-cry is “ah, I know someone who might be able to help you with that …” Deal Makers lose out when they forget to create value out of all their wining and dining, or forget to make sure they get a piece of the action. Donald Trump is a Deal Maker.
Traders have an unerring radar for bargains. They can pick a value buy on the stock market, at a flea market, or in commercial real estate. Stuck in roles where they can’t see both sides of a deal, the buy and the sell, they can go their whole lives without ever realising their true gift, but when they have the full picture, they are masters at realising value. George Soros is a master Trader.
Accumulators make their money from buying well and holding assets for the long term. If Accumulators fail, it is because they wait too long to take action, or keep their knowledge to themselves instead of building a team around them. The most famous Accumulator of recent times is Warren Buffet.
Lords love the detail, unlike the flashy Creators and Stars, and may even be accused of being “stingy”. Lords excel st squeezing every last percentage point of performance out of an asset. They don’t even need to own the assets to collect cash flow from them - they are happy merely to control the revenues. They love control and hate risk, and their tendency to micro-manage makes them poor leaders of organisations. Given the right team to compensate for those weaknesses, Lords can make money consistently in any niche, regardless of the conditions around them, capitalising on difficult times to acquire their competitors and eventually dominate entire markets. Rockefeller, Carnegie, and J. Paul Getty were all Lords.
Mechanics tinker with businesses the way that some folks tinker with car engines. They can always see a way to improve a system! Many Mechanics find it hard to get going, because they can’t decide what business to start. A Mechanic needs a Creator to start something, and a Deal Maker to get the money rolling, before they can truly shine in their role as the person who takes the one small outlet and builds a system which will spread that little business all over the globe. Sam Walton, Ray Kroc (founder of McDonalds), and Henry Ford were all Mechanics.
Study your young entrepreneur carefully, and you will start to get clues about their individual Wealth Profile. Do they have a new passion every week? Are they always preening in front of the mirror? Can they talk to just about anyone? Are they always coming up with suggestions for people to contact? Do they love a bargain? Do they save money naturally? Do they like to take things slowly and minimise risk? Or do they always complain that they way things are done is “stupid”, and want to change the system?
Work with your child’s natural strengths, and you will not only help them create a business today, you will also give them vital clues as to their most enjoyable and easiest lifetime path to wealth.
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